Your website is up and running, expertly designed, and exactly how you envisioned it. So, why mess with a good thing? Consider this. Without the benefit of new material and strategic use of SEO material, your website will be hiding on page three of relevant search results. Keep your website at the top of search results with a strategic, weekly blog that maximizes your online exposure. Read on for more reasons why you should consider adding a blog to your website.
A smart business needs a smart blog – one that is useful to its customers or clients. Divorce attorney? Publish a blog on the benefits of amicable co-parenting. Roofing contractor? Write an objective blog comparing and contrasting two popular roofing materials, such as metal roofs versus natural slate tiles. Pediatric dentist? Blog about age-appropriate preventive care. Non-promotional blogs build trust between you and your client. This type of blog should be helpful, informative, and objective – important aspects of any business.
Another reason to start a business blog is to promote your business services to new and existing clientele. Stay away from “hype” in your blog – this isn’t the place for a fire sale. Stick with the above examples and make sure your blog serves a higher purpose than selling. Instead, highlight new services your business offers, and focus on how they will help your customer. You can also write an interesting blog on special services that you offer – something your customer didn’t know existed, or didn’t realize they needed. Again, consider how your blog will benefit your customer.
If you’re interested in starting a blog, let us help. Blogging is our business, after all!